Brands Can Change the World!
Brands Can Change the World!
June 14, 2022
Products of Change is a global educational hub aimed at driving sustainable
change across consumer product markets and beyond.
This month Products of Change shines the spotlight on two of its global network members: the licensed stationery specialist greenre and Australia’s own Piping Hot to highlight the power and influence of today’s biggest IP.
Greenre and Piping Hot are two companies headquartered at the extreme ends of opposite hemispheres. One’s a Canadian licensed stationery specialist while the other is the Australian manufacturer of licensed and non-licensed surf and swim wear. On paper, the two are quite literally poles apart.
Except, both greenre and Piping Hot find themselves undeniably connected by a shared momentum to initiate and drive change in the consumer products market for the benefit of the planet by utilising the power and influence of brands.
Operating out of its headquarters in Ontario, greenre has been rapidly expanding across the North American market where it currently works with some of the biggest names in the character and entertainment sector. We’re talking Marvel, Disney Princesses, DC Comics, Harry Potter, MGA Entertainment and a whole lot more. Its most unique selling point however, is through the power of these brands and its own innovative developments in material use and systems, greenre is perpetuating ideas around the circular economy and, in very real terms, placing sustainability directly in the hands of children.
By utilising waste streams, eco-design, and understanding end of life of its products and packaging, as well as building in a tree-planting initiative as part of its everyday operations, greenre has become a mass-market licensing partner that – by its own accord – has achieved ‘unprecedented carbon off-setting effects’ that are outpacing even its own expectations. And in doing so, it’s setting its own barometer of a licensing industry standard.
“Getting to a circular economy means going past the standards that are being implemented by the market players and looking at all the product materials to ensure we are not applying any environmental pressure,” greenre’s CEO, Keith Loiselle tells Products of Change. “It’s not easy, but we are seeing results in our efforts and are excited to further our commitments in the space.”
greenre’s CEO, Keith Loiselle
If the company’s gradual expansion across the North American retail space isn’t measure enough of greenre’s success to date, the team has recently been named a part of the United Nations Compact and its UN Climate Accelerator Programme, not to mention that – and something Loiselle takes great pride in – the manufacturer is now “calculating in the negative.” This, to unravel the terminology a little, means that greenre is “by far contributing to carbon extraction more so than the business is creating.”
In essence, greenre loves planting trees, loves showcasing scalable sustainability to the world, and loves that it’s the biggest brands in the entertainment space today that are helping the outfit achieve it all.
“Coming back into manufacturing after being away for a handful of years, I wanted to do things differently. I wanted to be purposeful and feel good about what I was doing. It was clear that we were heading to a tipping point for the climate and we just want to be a part of the solution,” says Loiselle.
greenre’s CEO, Keith Loiselle
“And we believe, as fans ourselves, that brands can change the world.”
greenre’s CEO, Keith Loiselle
He’d be right, too. Let’s look towards Australia’s own Piping Hot for another example. It wasn’t too long ago that the team landed on its own revelation to do better by the environment through its surf and swimwear business. In the battle between industry and supply chain status quo and its balance with the planet, stewardship of the world’s ocean won out and in July 2021, Piping Hot had made the ultimate switch. It now boasts a portfolio of products, all 100 per cent made from sustainable materials.
But Piping Hot’s mission went further than simply this. To truly be effective, the team realised that its sustainability had to be scalable. And that meant affordable.
“We’re on a mission to help families save money and protect oceans,” Piping Hot’s brand and marketing director, Amy Low, tells Products of Change. “We’ve taken a systemic approach to implementing change – all tied into the ocean.”
Piping Hot’s brand and marketing director, Amy Low
Over the past couple of years, Piping Hot has made good on its commitments to use low-impact materials, save water and energy, and conserve resources whose depletion threaten ocean health. In fact, all its products are now made with materials that are recycled, recyclable, renewable, or biodegradable. What’s more – and quite possibly its biggest feat – Piping Hot has also eliminated virgin polyester from its supply chain.
“We come to a point in business where we recognised that we were contributing to ocean pollution and needed to take action to protect it for future generations,” says Low. “It was an incredible effort to achieve our goals without losing focus on making sustainable solutions affordable for families, but by repurposing single-use plastics into recycled polyester, we’ve diverted more than 15.5 million plastic bottles from landfill and waterways.”
Piping Hot’s brand and marketing director, Amy Low
It’s through its retail partnerships with the likes of Target Australia and Walmart Canada that Piping Hot enables accessibility to its products at an affordability for families. But price isn’t the only factor at play in hitting that mainstream market.
The business has very recently launched its Heroes for the Ocean label, developed to be a collaborative platform through which licensing partnerships can promote ocean action. It’s under this umbrella its partnership with Marvel for an officially-licensed and fully-sustainable range of surf and swimwear for kids and adults was formed.
“With the ocean in crisis, we need everyone to become heroes for the ocean. The Marvel team loved our purpose, our mission, and the designs featuring the iconic superheroes from the Marvel universe on our sustainable swimwear,” says Low. “With the success of our Marvel x Heroes for the Ocean range, we want to expand into other co-branded offerings to really drive the message among consumers.”
Piping Hot’s brand and marketing director, Amy Low
The part that brands have to play cannot be underestimated. The platform and elevation they can lend to this sustainability movement is one to be utilised at full force. Success found at greenre to date has fuelled further development of circular models within the mass-market consumer products space, while Piping Hot is a team now expanding its operations on a global scale. Not only that, but it’s now investing in innovative biomaterial research to develop a new sustainable textile made from seaweed – a pioneering development that “could transform the sustainable textile industry and offer a global solution for clean oceans.”
There’s certainly something to be said for licensing partnerships that fuel these kind of regenerative business models. As a business centred on storytelling through product, licensing has the incredible potential to influence the narrative of a generation. No matter the distance between us.
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This article originally appeared in The Bugg Report Magazine Edition 41
CBC Ottawa News exploring Eco Friendly company
CBC Ottawa News exploring Eco Friendly company
Greenre CEO Keith Loiselle says the company strives to use recycled, recyclables, and bio-materials in all products and packaging. (Jean Delisle/CBC)
The going-green movement has been gaining traction among big companies for years, and Greenre’s environmentally conscious products got the attention of major retail partners including Disney. Loiselle said deals were signed to bring Greenre’s products right to the centre of major retailers, using these big brands as leaders.
He is confident despite the challenges, the company will see “unprecedented carbon offsetting effects” through its tree-planting initiative.
For every tree saved using recycled material, Greenre will plant three more.
Loiselle said his team of six employees is already in talks with retailers in the United States and Australia to grow further.CBC’s Journalistic Standards and Practices|About CBC NewsReport Typo or Error|Corrections and Clarifications
North American Brand greenre, joins up with UN Global Compact
North American Brand greenre, joins up with UN Global Compact
February 25, 2022 — Ottawa, ON
Today, greenre brand is pleased to announce that we have been accepted to the United Nations Global Compact initiative — a voluntary leadership platform for the development, implementation and disclosure of responsible business practices.
With this announcement, greenre brand is proud to join thousands of other companies globally and are committed to taking responsible business action to create the world we all want.
The UN Global Compact is a call to companies everywhere to align their operations and strategies with ten universally accepted principles in the areas of human rights, labor, environment and anti-corruption, and to take action in support of UN goals and issues embodied in the Sustainable Development Goals (SDGs).
Launched in 2000, the UN Global Compact is the largest corporate sustainability initiative in the world, with more than 15,000 companies and 3,800 non-business signatories based in over 160 countries, and more than 69 Local Networks.
“In line with our commitment to these principles, greenre is proud to join this important movement that fits our business culture and core beliefs. It is the necessary steps to ensure that our social enterprise is learning, growing and leading when we can and where we can,” noted Keith Loiselle CEO.
ANNOUNCING
As an Official Participant of the initiative, we encourage you to visit our profile under greenre at https://www.unglobalcompact.org on the UN Global Compact website and learn more about our latest sustainability work at http://greenre.ca/news/. greenre is committed to aligning strategies and operations with universal principles on human rights, environment and anti-corruption, and taking action that advance societal goals.
About greenre Brand
Website: http://www.greenre.eco/
greenre is a manufacturer and consumer brand specializing in licensed and private label stationery, activity, craft, back to school, novelty, office, and select home products. Different by Eco-Design. Environmentally conscious by choice. We share the best-in-class brand licensees producing North American products for mass retail.
Our consumer products are part of our growing sustainable and circular economy offering. Our products consist of recycled, natural materials, recyclables, non-toxic, new-age biopolymers.
We consider the implications at every stage of our products, and each item has a targeted attribute that focuses on making the product more environmentally conscious. When consumers can make environmentally conscious choices without giving up quality or value, they will seek out greenre products to meet their needs.
As an Official Participant of the United Nations Global Compact, greenre is committed to aligning strategies and operations with universal principles on human rights, labour, environment and anti-corruption, and take actions that advance societal goals.
Keith H Loiselle
CEO
Ottawa business colours outside the lines with eco-friendly stationery
Ottawa business colours outside the lines with eco-friendly stationery
After many hurdles, Greenre’s environmentally conscious products hit store shelves
Robyn Miller · CBC News · Posted: Dec 27, 2021 4:00 AM ET | Last Updated: December 27, 2021
See original article here.
2 comments
After spending nearly a decade working in manufacturing, Ottawa’s Keith Loiselle saw first-hand the amount of waste and single-use items destined for landfills.
Now his company Greenre works to change the habits of consumers by introducing eco-friendly products on a mass scale across Canada. From soy-based ink to recycled construction paper and a promise to plant trees, Greenre recently got its stationery products on the shelves of major retailers across the country.
“We’re doing a lot of really neat things to educate and engage and we’re really excited because I think the time is now to make these big changes,” Loiselle said.
Loiselle, who has three children, said it’s “unbelievable” how much plastic waste comes from children’s products including toys, colouring books and other stationery materials.
“I just felt that it was time to do something, and I could do something, and the stars aligned where I had an opportunity and I could take the easy path or the hard path,” he said.
Since opening in March 2020, the company has faced significant hurdles, including a worldwide pandemic and supply chain issues following unprecedented flooding in British Columbia.
The challenges of eco-friendly
Business everywhere suffered, but Guy Souliere, co-founder of SEAlliance, said starting and operating an eco-friendly business is challenging on its own, even without pandemics and floods.
SEAlliance is an Ottawa non-profit that works with small business owners to help them become more sustainable.
“Being a small business, and we’re talking under 20 employees or less, we just don’t have time and money, you know, having a person just designated to manage this transition,” Souliere said, adding the process is confusing.
Now, SEAlliance is working on creating a resource kit for Ottawa business on how to start or make the transition to becoming more sustainable.
The going-green movement has been gaining traction among big companies for years, and Greenre’s environmentally conscious products got the attention of major retail partners including Disney. Loiselle said deals were signed to bring Greenre’s products right to the centre of major retailers, using these big brands as leaders.
He is confident despite the challenges, the company will see “unprecedented carbon offsetting effects” through its tree-planting initiative.
For every tree saved using recycled material, Greenre will plant three more.
Loiselle said his team of six employees is already in talks with retailers in the United States and Australia to grow further.CBC’s Journalistic Standards and Practices|About CBC NewsReport Typo or Error|Corrections and Clarifications
Meet Ottawa’s 2021 Bootstrap Award winners
Meet Ottawa’s 2021 Bootstrap Award winners
BY: Techopia Staff
PUBLISHED: May 20, 2021 5:14pm EDT
See full article here https://www.obj.ca/article/techopia/meet-ottawas-2021-bootstrap-award-winners
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ORGANIZATIONS: Smart & BiggarThe Ottawa Network TAGS: Entrepreneurship
A manufacturer of ultra-efficient solar panels, a fast-growing software firm that sells an e-commerce bug-detection platform and a pharmacy dedicated to cancer patients are among the companies being honoured at this year’s Bootstrap Awards.
The annual event, sponsored by Smart & Biggar and The Ottawa Network, is a celebration of self-funded startups and entrepreneurs from a variety of categories.
To be considered for a Bootstrap Award, entrepreneurs must hail from Eastern Ontario or Western Quebec, have been in business for less than seven years, and have received less than $500,000 in outside funding.
Due to the pandemic, this year’s award ceremony will be held virtually on June 17.
Here is the full list of 2021 Bootstrap Award winners:
Green Award: greenre
President: Keith Loiselle
Product/service: Greenre is an eco-manufacturer and consumer brand that specializes in licensed and private-label stationery, activity, craft, back-to-school, novelty, office and select home products. All products are made of recycled natural materials, recyclables, non-toxic materials and new-age biopolymers.
Innovation Award: CoGenerate Solar
CEO: Ra’ed Arab
CTO: Bruno Rocha
Product development lead: Abdullah Arab
Product/service: CoGenerate Solar makes cost-effective solar panels that capture four to five times more solar energy from a rooftop than traditional photovoltaic panels.
SAAS Award: Noibu
Co-founders: Robert Boukine, Dan Cardamore, Kailin Noivo and Filip Slatinac
Product/service: Noibu’s platform monitors e-commerce sites, helping customers detect, prioritize and resolve bugs that can hurt sales and checkout conversions.
Marketing Award: Wicket
Co-founders: Jeff Horne and Laura Mindorff
Product/service: Billed as the world’s first member data platform for associations and professional societies, Wicket allows customers to manage their membership data and integrate with third-party marketing, e-commerce and learning management software.
Bootstrap Capital Award: RedLore
CEO: Niek Van Dierdonck
Product/service: RedLore offers Internet-of-Things solutions for supply-chain monitoring and tracking aimed at mitigating losses. The company offers an end-to-end solution consisting of IoT sensor devices, a cloud analytics platform and a customer-facing dashboard platform.
Disruptor Award: Extend Pharmacy Specialists
Founder: Jason Wentzell
Manager: Meghan Hayes
Product/service: Founded in 2019, Extend Pharmacy is dedicated to serving cancer patients and their caregivers. The pharmacy’s goal is to help bring specialized cancer care to those in the community by providing extended cancer care services for patients and their loved ones experiencing cancer treatment and its impacts at home.
Community Impact Award: Treehouse Medical
Founder: Julia Slanina
Product/service: Treehouse Medical’s subscription-based software helps maternal health providers such as midwives, doulas and lactation consultants connect with their clients. The platform stores electronic medical records, helps health-care professionals better organize their practices and provides an easy way for midwives and other providers to communicate with patients.
greenre Brand Signs multi-year licensing agreement with Warner Bros. Consumer Products
greenre Brand Signs multi-year licensing agreement with Warner Bros. Consumer Products
Canadian brand of INProduction Licensing, greenre is excited to announce its multi-year licensing agreement with global entertainment company Warner Bros. Consumer Products.
May 12th, 2021 — Ottawa
greenre — the Canadian brand of INProduction Licensing — is excited to announce its multi-year licensing agreement with global entertainment company Warner Bros. Consumer Products. greenre products range from activity, craft, and novelty to stationery, back-to-school, and select home products. Our environmentally conscious products consist of recycled, natural materials, recyclables, non-toxic, bio-fibers, and new-age biopolymers.
Warner Bros. Consumer Products (WBCP) extends the studio’s robust portfolio of entertainment brands and franchises into the lives of fans globally. WBCP partners with best-in-class licensees worldwide on leading ranges of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Batman, Super Man, Wonder Woman, Wizarding Worlds, Looney Tunes, and much more.
Keith Loiselle, CEO of greenre, says, “Warner Bros. is an outstanding entertainment company and a global leader in the creation, production, and distribution of all forms of entertainment. The studio is home to one of the most successful brand collections globally and stands at the forefront of every aspect of entertainment and trend. We could not be more thrilled to be developing more sustainable options with these brands.
The environment is a priority not only for North American customers but globally. It is important to include children in this change by educating them about the climate and making better environmental choices. Green consumption is environmentally responsible behaviour.”
greenre products will be available at Walmart, Walmart.ca, Indigo.ca, Indigo, Costco, and Rexall starting in late spring and leading to the fall. Find more information at www.greenre.eco
About greenre Brand
Website: http://www.greenre.eco/
greenre is a manufacturer and consumer brand specializing in licensed and private label stationery, activity, craft, back to school, novelty, office, and select home products. Different by Eco-Design. Environmentally conscious by choice. We share the best-in-class brand licensees producing North American products for mass retail.
Our consumer products are part of our growing sustainable and circular economy offering. Our products consist of recycled, natural materials, recyclables, non-toxic, new-age biopolymers.
We consider the implications at every stage of our products, and each item has a targeted attribute that focuses on making the product more environmentally conscious. When consumers can make environmentally conscious choices without giving up quality or value, they will seek out greenre products to meet their needs.
Keith H Loiselle
CEO
Canadian Brand greenre, Launches Environmentally Conscious Products Landing July 2021
Canadian Brand greenre, Launches Environmentally Conscious Products Landing July 2021
Different by Eco-Design. Environmentally conscious by choice.
April 22nd, 2021 — Ottawa, ON
greenre Brand — The Canadian brand of INProduction Licensing — is excited to announce its launching of a category transforming product line to retailers nationwide in Summer and Fall 2021. greenre products range from activity, craft, and novelty to stationery, back-to-school, and select home products. Our environmentally conscious products consist of recycled, natural materials, recyclables, non-toxic, post-agricultural biofibers, and new-age bioplastics.
Greenre is a proud Canadian company manufacturing for sale throughout North America, specializing in licensed and private label products. Our partners include Disney, Marvel, Lucas Films, LOL Surprise, Emoji Brand, Angry Birds, Warner Bros., and DC Comics.
ANNOUNCING
greenre is excited to announce that for every tree we save, we are planting 3. Our company has partnered with The Arbor Day Foundation, which is the leading North American non-profit organization dedicated to the reforestation of trees globally. Throughout the sale of our products, we are planting Longleaf Pine Trees as part of the Arbor Day Foundation’s reforestation program.
With internal R&D and qualified environmental data contributors, we have recently created an Environmental Impact Assessment tool kit. This tool kit has allowed us to supply retailers, environmental impact data on retail programs under participation.
ANNOUNCING
We have the pleasure of announcing the market position of products in Canada at the rate of 133 Metric tons of recycled materials in the said product in 2021. This waste stream material has diverted a total of 49.5 Metric Tonnes of carbon dioxide from 2271 trees saved. The annual carbon emissions related to the trees at a mature size planted by greenre in line with orders are 144.8 Metric Tons annually. The result is unprecedented carbon offsetting effects that are outpacing our initial expectations.
greenre products will be available at Walmart, Walmart.ca, Indigo.ca, Indigo, Costco, Costco.ca, Giant Tiger, Loblaws.ca, Northwest Company, Terra20, and Rexall late Spring and leading into Fall. Those interested can find more information at www.greenre.eco, and can purchase the preliminary product now at the local Ottawa success story, Terra20 Retailers.
Our product packaging includes information about our products and the opportunity to register a planted tree in the customer’s name. A QR code on the product allows consumers to scan the product and learn about our programs, educational information on recycling, and the value of trees on our planet.
ANNOUNCING
greenre has launched go-greenre.com — a website dedicated to advocating for reforestation, recycled materials, and the positive effects of sequestration of carbon by trees. We will not only be planting trees but embedding our partnership with Arbor Day with everything we do. In addition to our product’s financial contributions for trees, we will underpin fundraising, activations and generate awareness to our children, youth, general consumers, and ultimately generate genuine buy-in from all major retailers and the general public.
Quote, CEO Keith Loiselle – “We are confident that our genuine effort will not go unnoticed. Although early by some accounts, the time for retail category transformations is necessary to the future of retail, both online and in-store. Soon eco will be the cost of entry at retail. Our company is committed to the Sustainable Development Goals (SDGs) set by the United Nations General Assembly. Our journey is not unique to our company but shared amongst others who lead in this space. An important aspect to our SDG’s is the understanding that discovery, redirection and re-evaluation are fluid and constant. We are excited to be part of this movement.”
About greenre Brand
Website: http://www.greenre.eco/
greenre is a manufacturer and consumer brand that specializes in licensed and private label stationery, activity, craft, back to school, novelty, office, and select home products. Different by Eco-Design, Environmentally conscious by choice. We share the best-in-class brand licensees producing North American products for mass retail.
Our consumer products are part of our growing sustainable and circular economy offering. Our products are made of recycled, natural materials, recyclables, non-toxic, new age biopolymers.
We consider the implications at every stage of our products, and each item has a targeted attribute that focuses on making the product more environmentally conscious. We believe when consumers are given the opportunity to make environmentally conscious choices, without giving up quality or value, they will seek out greenre products to meet their needs.
Keith H Loiselle CEO
greenre Brand becomes an official Partner of the Arbor Day Foundation – Planting Trees as a course of business
greenre Brand becomes an official Partner of the Arbor Day Foundation – Planting Trees as a course of business
greenre Brand is excited to announce its partnership with the Arbor Day Foundation
April 30th, 2021 — Ottawa, ON
greenre Brand is the consumer product brand of INProduction Licensing. Products range from categories such as stationery, activity, craft, novelty, back-to-school, and select home products. Our products are made of recycled, natural materials, recyclables, non-toxic, post-industrial agricultural bio-fibers, and new age biopolymers.
Founded in 1972, the Arbor Day Foundation is the largest 501(c)3 nonprofit membership organization dedicated to planting trees around the world. They work to restore forests, improve tree cover in communities, and inspire the next generation of tree planters to ensure this important work endures for generations. Throughout our products being sold, we are planting Long Leaf Pine Trees within the Arbor Day Foundations reforestation program.
Keith Loiselle, CEO of greenre says “While utilizing waste streams, eco-design and now planting trees as a course of everyday operations, we are seeing unprecedented carbon offsetting effects that are outpacing our initial expectations. We believe at the heart of our business model that if you use something, you reuse, recycle, replenish. That’s why for every tree we save, we’re planting 3. Providing environmental impact data to our retail partners is proving to be an action that is yielding meaningful and measurable business category transformation with Walmart, Indigo, Rexall, Giant Tiger, Terra20, North West Company and Costco in 2021. These are metrics that matter.”
Reforestation is a critical tool not only to remove carbon from the atmosphere, but also to mitigate the immediate impacts of the changing climate disasters on people, wildlife and critical ecosystems around the globe.
Dan Lambe, president of the Arbor Day Foundation says “One of the best things about holidays like Earth Day and Arbor Day is that they are days that look toward the future instead of looking toward the past. We are so thankful for all of our corporate partners who work with us to preserve and protect our planet with the simple act of planting trees. We must all come together to invest in a greener future and realize that the time for trees is now.”
The company’s goal is to advocate for reforestation and the positive affects of sequestration of carbon by trees. We will not only be planting trees but embedding our partnership with Arbor Day with everything we do. In addition to the ongoing product contributions for trees, we will underpin fundraising, activations, and generate awareness to our children, youth, general consumers, and ultimately generate buy-in from all major retailers and the general public.
About greenre Brand
Website: http://www.greenre.eco/
greenre is a manufacturer and consumer brand that specializes in licensed and private label stationery, activity, craft, back to school, novelty, office, and select home products. Different by Eco-Design, Environmentally conscious by choice. We share the best-in-class brand licensees producing North American products for mass retail.
Our consumer products are part of our growing sustainable and circular economy offering. Our products are made of recycled, natural materials, recyclables, non-toxic, new age biopolymers.
We consider the implications at every stage of our products, and each item has a targeted attribute that focuses on making the product more environmentally conscious. We believe when consumers are given the opportunity to make environmentally conscious choices, without giving up quality or value, they will seek out greenre products to meet their needs. •
greenre Brand Launches All-New Disney collection in More Sustainable Formats
greenre Brand Launches All-New Disney collection in More Sustainable Formats
Canadian brand of INProduction Licensing, greenre is excited to announce its collaboration with Disney.
April 14th, 2021 — Ottawa
Products range from categories such as stationery, activity, craft, novelty, back-to-school, and select home products. Our products are made of recycled content, natural materials, recyclables, post industrial agricultural bio-fibers, and new age bioplastic.
Launching mid-summer, an all-new collection of greenre products will feature beloved Disney Princess characters and other fan-favorites from Disney’s Frozen, Disney and Pixar’s Toy Story, and Mickey Mouse and Friends.
Look for our environmentally conscious products in late summer, fall and this holiday season which include: colouring and Activity Sets , Back to School Notebooks, Binders, Stationery Sets, Holiday Box Activity Sets, Activity Travel Sets, and Novelty Character Full-Size Stand-ups.
Keith Loiselle, CEO of greenre Brand says, “greenre is thrilled to collaborate with Disney. We are excited to see this product land on shelves and online. The greenre story will continue to communicate the importance in changing buying habits and bringing awareness to the positive results. Come this Earth Day, we will have some great information to share on our environmental impact with market share placement.”
greenre products will be available at Walmart, Walmart.ca, Indigo.ca, Indigo, Costco and Rexall starting in late spring and leading to the fall. More information can be found at www.greenre.eco
About greenre Brand
Website: http://www.greenre.eco/
greenre is a manufacturer and consumer brand that specializes in licensed and private label stationery, activity, craft, back to school, novelty, office, and select home products. Different by Eco-Design. Environmentally conscious by choice. We share the best-in-class brand licensees producing North American products for mass retail.
Our consumer products are part of our growing sustainable and circular economy offering. Our products are made of recycled, natural materials, recyclables, non-toxic, new age biopolymers.
We consider the implications at every stage of our products, and each item has a targeted attribute that focuses on making the product more environmentally conscious. We believe when consumers are given the opportunity to make environmentally conscious choices, without giving up quality or value, they will seek out greenre products to meet their needs.
Keith H Loiselle, CEO
greenre Brand brings more sustainable products with Marvel brands in 2021
greenre Brand brings more sustainable products with Marvel brands in 2021
Canadian brand of INProduction Licensing, greenre is excited to announce its collaboration with Marvel Entertainment LLC.
April 9th, 2021 — Ottawa
greenre Products range from categories such as stationery, activity, craft, novelty, back-to-school, and select home products. Our environmental conscious products are made of recycled, natural materials, recyclables, non-toxic, bio-fibers, and new age biopolymers.
Marvel Entertainment is one of the world’s most well-known character-based entertainment companies with a library of more than 8,000 characters featured in a variety of media for over seventy-five years. Marvel is known for its heroic character attributes that align with all age categories, but especially within a child’s atmosphere.
Keith Loiselle, CEO of greenre Brand says, “It is an exciting time to work with such iconic intellectual properties as Spider-Man, the Avengers, X-Men and much more. Our stationery, colouring and activity play products have an important place in child development. It provides an opportunity to practice and develop many skills such as concentration, fine motor skills and coordination. Adding environmental consciousness and awareness at this level of engagement, could not be timelier, with children and fans alike.”
greenre products will be available at Walmart, Walmart.ca, Indigo.ca, Indigo, Costco and Rexall and Giant Tiger starting in late spring and leading to the fall. More information can be found at www.greenre.eco
About greenre Brand
Website: http://www.greenre.eco/
greenre is a manufacturer and consumer brand that specializes in licensed and private label stationery, activity, craft, back to school, novelty, office, and select home products. Different by Eco-Design. Environmentally conscious by choice. We share the best-in-class brand licensees producing North American products for mass retail.
Our consumer products are part of our growing sustainable and circular economy offering. Our products are made of recycled, natural materials, recyclables, non-toxic, new age biopolymers.
We consider the implications at every stage of our products, and each item has a targeted attribute that focuses on making the product more environmentally conscious. We believe when consumers are given the opportunity to make environmentally conscious choices, without giving up quality or value, they will seek out greenre products to meet their needs.
Keith H Loiselle, CEO
