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Press Release

greenre Brand Launches All-New Disney collection in More Sustainable Formats

Canadian brand of INProduction Licensing, greenre is excited to announce its collaboration with Disney.

April 14th, 2021 — Ottawa

Products range from categories such as stationery, activity, craft, novelty, back-to-school, and select home products. Our products are made of recycled content, natural materials, recyclables, post industrial agricultural bio-fibers, and new age bioplastic. 

Launching mid-summer, an all-new collection of greenre products will feature beloved Disney Princess characters and other fan-favorites from Disney’s Frozen, Disney and Pixar’s Toy Story, and Mickey Mouse and Friends. 

Look for our environmentally conscious products in late summer, fall and this holiday season which include: colouring and Activity Sets , Back to School Notebooks, Binders, Stationery Sets, Holiday Box Activity Sets, Activity Travel Sets, and Novelty Character Full-Size Stand-ups. 

Keith Loiselle, CEO of greenre Brand says, “greenre is thrilled to collaborate with Disney. We are excited to see this product land on shelves and online. The greenre story will continue to communicate the importance in changing buying habits and bringing awareness to the positive results. Come this Earth Day, we will have some great information to share on our environmental impact with market share placement.”

greenre products will be available at Walmart, Walmart.ca, Indigo.ca, Indigo, Costco and Rexall starting in late spring and leading to the fall. More information can be found at www.greenre.eco

About greenre Brand 

Website: http://www.greenre.eco/

greenre is a manufacturer and consumer brand that specializes in licensed and private label stationery, activity, craft, back to school, novelty, office, and select home products. Different by Eco-Design. Environmentally conscious by choice. We share the best-in-class brand licensees producing North American products for mass retail. 

Our consumer products are part of our growing sustainable and circular economy offering. Our products are made of recycled, natural materials, recyclables, non-toxic, new age biopolymers. 

We consider the implications at every stage of our products, and each item has a targeted attribute that focuses on making the product more environmentally conscious. We believe when consumers are given the opportunity to make environmentally conscious choices, without giving up quality or value, they will seek out greenre products to meet their needs.

Keith H Loiselle, CEO

Press Release

greenre Brand brings more sustainable products with Marvel brands in 2021

Canadian brand of INProduction Licensing, greenre is excited to announce its collaboration with Marvel Entertainment LLC.

April 9th, 2021 — Ottawa

greenre Products range from categories such as stationery, activity, craft, novelty, back-to-school, and select home products. Our environmental conscious products are made of recycled, natural materials, recyclables, non-toxic, bio-fibers, and new age biopolymers.

Marvel Entertainment is one of the world’s most well-known character-based entertainment companies with a library of more than 8,000 characters featured in a variety of media for over seventy-five years. Marvel is known for its heroic character attributes that align with all age categories, but especially within a child’s atmosphere.

Keith Loiselle, CEO of greenre Brand says, “It is an exciting time to work with such iconic intellectual properties as Spider-Man, the Avengers, X-Men and much more. Our stationery, colouring and activity play products have an important place in child development. It provides an opportunity to practice and develop many skills such as concentration, fine motor skills and coordination. Adding environmental consciousness and awareness at this level of engagement, could not be timelier, with children and fans alike.”

greenre products will be available at Walmart, Walmart.ca, Indigo.ca, Indigo, Costco and Rexall and Giant Tiger starting in late spring and leading to the fall. More information can be found at www.greenre.eco

About greenre Brand 

Website: http://www.greenre.eco/

greenre is a manufacturer and consumer brand that specializes in licensed and private label stationery, activity, craft, back to school, novelty, office, and select home products. Different by Eco-Design. Environmentally conscious by choice. We share the best-in-class brand licensees producing North American products for mass retail. 

Our consumer products are part of our growing sustainable and circular economy offering. Our products are made of recycled, natural materials, recyclables, non-toxic, new age biopolymers. 

We consider the implications at every stage of our products, and each item has a targeted attribute that focuses on making the product more environmentally conscious. We believe when consumers are given the opportunity to make environmentally conscious choices, without giving up quality or value, they will seek out greenre products to meet their needs.

Keith H Loiselle, CEO

Press Release

greenre Brand Signs multi-year licensing agreement with MGA Entertainment’s LOL Surprise™ Brand!

New Partnership Expands LOL Surprise! Eco-Friendly Products

March 4th, 2021

greenre Brand — the consumer product brand of INProduction Licensing — is excited to announce its new partnership with MGA Entertainment (MGAE) and LOL Surprise™. The partnership will bring more eco-friendly products to fans in Canada. All products will be made of recycled, natural materials, recyclables, non-toxic, bio-fibres, and new age biopolymers. Product categories will include stationery, activity, craft, novelty, back-to-school, and select home products.

Keith Loiselle, President, and CEO of greenre Brand says “MGAE and LOL. Surprise™ are globally award winning, have heightened category extension power and have an unparalleled reach with kids of today. Their forward approach with product creative, innovation, and trendsetting development is inspiring. They are the largest private toy company on the planet and for good reason. We are excited to be part of their green efforts and honored to be partnered to the task.”

Sandrine De Raspide, GM International and Licensing for MGAE says, “Leaving a healthy planet for future generations is an MGAE business priority. This includes not only looking at the products created by MGAE, like our LOL Surprise™ dolls, LOL Surprise™ OMG dolls and accessories, but also products with our valued licensing partners. greenre Brand’s experience and expertise strategically aligns with our efforts to ensure we are bringing new, innovative products to fans!”

The environment is a priority not only for North American customers but globally. It is important to include children in this change by educating them about the climate and how they can make better environmental choices.  Green consumption is an environmentally responsible behavior. Studies have shown that buying green or environmentally conscious products in daily consumption is considered an effective way to solve environmental problems.

 “We are excited to bring consumers to LOL Surprise™ brand with our greenre formats!” Keith emphasizes.

About greenre Brand

Website: http://www.greenre.eco/

greenre is a manufacturer and consumer brand that specializes in licensed and private label stationery, activity, craft, back to school, novelty, office, and select home products. Different by Eco-Design. Environmentally conscious by choice. We share the best-in-class brand licensees producing North American products for mass retail.

Our consumer products are part of our growing sustainable and circular economy offering. Our products are made of recycled, natural materials, recyclables, non-toxic, new age biopolymers.

We consider the implications at every stage of our products, and each item has a targeted attribute that focuses on making the product more environmentally conscious. We believe when consumers are given the opportunity to make environmentally conscious choices, without giving up quality or value, they will seek out greenre products to meet their needs.

About MGA Entertainment 

MGA Entertainment, Inc., a consumer entertainment products company headquartered in Chatsworth, California creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award winning brands such as L.O.L. Surprise!™, Little Tikes®, Secret Crush, Tobi™ Robot Smartwatch, Rainbow High™, Poopsie Slime Surprise!™, Sing-a-Long Lilly and Ami, Rescue Tales™, VIRO Rides™, Na! Na! Na! Surprise™ and Zapf Creation®.

Visit us at www.mgae.com.

MEDIA CONTACT:

Keith Loiselle
President & CEO
1995947 Ontario Inc. / greenre Brand Office: 613-822-3324

Press Release

greenre Brand Signs multi-year Canada licensing agreement with emoji® — The Iconic Brand

Hamburg, Germany January 25th, 2021

greenre Brand is excited to announce its new Canadian partnership with emoji® — The Iconic Brand.  greenre Brand is the consumer product brand of INProduction Licensing. Products range from categories such as stationery, activity, craft, novelty, back-to-school, and select home products. Our products are made of recycled, natural materials, recyclables, non-toxic, bio-fibers, and new age biopolymers.

Keith Loiselle, President, and CEO of greenre Brand says: “Partnering with the emoji® brand is important for greenre. The emoji® brand is a global phenomenon, a globally recognized brand with products in over 130 countries. We could not be more excited, and we look forward to years of mutual beneficial product development.”  

“We are excited to start our partnership with greenre Brand”  says Marco Huesges, CEO and Founder of the emoji company. Their product portfolio is truly innovative and eco-friendly with recyclable materials to support our environment”.

With the energy and climate change crisis having become an increasingly serious environmental problems, green consumption is an environmentally responsible behaviour. Studies have shown that buying green or environmentally conscious products for daily consumption is considered an effective way to solve environmental problems. The environment is a priority for Canadian consumers and the world. “Nearly eight in 10 consumers surveyed say that they value sustainability.” (Bekmagambetova, 2020)

 “We are excited to bring consumers to emoji®- The Iconic Brand with our environmental greenre formats!” Keith Loiselle emphasizes.  The partnership is managed by Peter Noonan of NPZ Consulting Inc., working with Retail Monster, LLC., the emoji® company’s North American Licensing Agent.

About emoji® — The Iconic Brand:

The emoji company is the owner of the registered emoji® trademark in up to 35 classes for goods and services in more than 100 countries around the world.

The emoji company´s extensive rights portfolio covers more than 1,000 trademarks and more than 20,000 emoji® brand icons and designs protected under copyright laws and available for legal licensing and merchandising, promotions and marketing activities.

Official partners include more than 950 world famous global licensee including Sony Pictures Animation, Puma Ferrero, Burger King, Zara, Unilever, The Hershey Company, Walmart, Danone, Nikon, Fuji, Nestlé, Lidl, Kellogg´s, Danone, Nikon, Aldi, Pepsico, Miss Sixty, the BBC, C&A, The French Post amongst many others.

The globally awarded emoji® brand was decorated as the 3rd most influential brand behind Lego and Coca-Cola by industries Powerlist in 2017. With an annual retail revenue of more than 800 Million US$ the emoji company is on position # 57 of the Top 150 Global Licensors and the emoji® brand is one of the most influential universal lifestyle brands.

For licensing inquiries please contact us at licensing@emoji.com or visit our website www.emoji.com

About greenre Brand

Website: http://www.greenre.eco/

greenre is a manufacturer and consumer brand that specializes in licensed and private label stationery, activity, craft, back to school, novelty, office, and select home products – different by eco-design,  environmentally conscious by choice. We share the best-in-class brand licenses producing North American products for mass retail.

Our consumer products are part of the growing sustainable and circular economy offering. Our products are made of recycled, natural materials including recyclables, non-toxic and new age biopolymers.

We consider the implications at every stage of our products, and each item has a targeted attribute that focuses on making the product more environmentally conscious. We believe when consumers are given the opportunity to make environmentally conscious choices without giving up quality or value, they will seek out greenre products to meet their needs.

Keith Loiselle

President & CEO

1995947 Ontario Inc. / greenre Brand

Office: (613)663-2855

INProduction Licensing

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