greenre Brand becomes an official Partner of the Arbor Day Foundation – Planting Trees as a course of business
greenre Brand is excited to announce its partnership with the Arbor Day Foundation
April 30th, 2021 — Ottawa, ON
greenre Brand is the consumer product brand of INProduction Licensing. Products range from categories such as stationery, activity, craft, novelty, back-to-school, and select home products. Our products are made of recycled, natural materials, recyclables, non-toxic, post-industrial agricultural bio-fibers, and new age biopolymers.
Founded in 1972, the Arbor Day Foundation is the largest 501(c)3 nonprofit membership organization dedicated to planting trees around the world. They work to restore forests, improve tree cover in communities, and inspire the next generation of tree planters to ensure this important work endures for generations. Throughout our products being sold, we are planting Long Leaf Pine Trees within the Arbor Day Foundations reforestation program.
Keith Loiselle, CEO of greenre says “While utilizing waste streams, eco-design and now planting trees as a course of everyday operations, we are seeing unprecedented carbon offsetting effects that are outpacing our initial expectations. We believe at the heart of our business model that if you use something, you reuse, recycle, replenish. That’s why for every tree we save, we’re planting 3. Providing environmental impact data to our retail partners is proving to be an action that is yielding meaningful and measurable business category transformation with Walmart, Indigo, Rexall, Giant Tiger, Terra20, North West Company and Costco in 2021. These are metrics that matter.”
Reforestation is a critical tool not only to remove carbon from the atmosphere, but also to mitigate the immediate impacts of the changing climate disasters on people, wildlife and critical ecosystems around the globe.
Dan Lambe, president of the Arbor Day Foundation says “One of the best things about holidays like Earth Day and Arbor Day is that they are days that look toward the future instead of looking toward the past. We are so thankful for all of our corporate partners who work with us to preserve and protect our planet with the simple act of planting trees. We must all come together to invest in a greener future and realize that the time for trees is now.”
The company’s goal is to advocate for reforestation and the positive affects of sequestration of carbon by trees. We will not only be planting trees but embedding our partnership with Arbor Day with everything we do. In addition to the ongoing product contributions for trees, we will underpin fundraising, activations, and generate awareness to our children, youth, general consumers, and ultimately generate buy-in from all major retailers and the general public.
About greenre Brand
greenre is a manufacturer and consumer brand that specializes in licensed and private label stationery, activity, craft, back to school, novelty, office, and select home products. Different by Eco-Design, Environmentally conscious by choice. We share the best-in-class brand licensees producing North American products for mass retail.
Our consumer products are part of our growing sustainable and circular economy offering. Our products are made of recycled, natural materials, recyclables, non-toxic, new age biopolymers.
We consider the implications at every stage of our products, and each item has a targeted attribute that focuses on making the product more environmentally conscious. We believe when consumers are given the opportunity to make environmentally conscious choices, without giving up quality or value, they will seek out greenre products to meet their needs. •