New Partnership Expands LOL Surprise! Eco-Friendly Products
March 4th, 2021
greenre Brand — the consumer product brand of INProduction Licensing — is excited to announce its new partnership with MGA Entertainment (MGAE) and LOL Surprise™. The partnership will bring more eco-friendly products to fans in Canada. All products will be made of recycled, natural materials, recyclables, non-toxic, bio-fibres, and new age biopolymers. Product categories will include stationery, activity, craft, novelty, back-to-school, and select home products.
Keith Loiselle, President, and CEO of greenre Brand says “MGAE and LOL. Surprise™ are globally award winning, have heightened category extension power and have an unparalleled reach with kids of today. Their forward approach with product creative, innovation, and trendsetting development is inspiring. They are the largest private toy company on the planet and for good reason. We are excited to be part of their green efforts and honored to be partnered to the task.”
Sandrine De Raspide, GM International and Licensing for MGAE says, “Leaving a healthy planet for future generations is an MGAE business priority. This includes not only looking at the products created by MGAE, like our LOL Surprise™ dolls, LOL Surprise™ OMG dolls and accessories, but also products with our valued licensing partners. greenre Brand’s experience and expertise strategically aligns with our efforts to ensure we are bringing new, innovative products to fans!”
The environment is a priority not only for North American customers but globally. It is important to include children in this change by educating them about the climate and how they can make better environmental choices. Green consumption is an environmentally responsible behavior. Studies have shown that buying green or environmentally conscious products in daily consumption is considered an effective way to solve environmental problems.
“We are excited to bring consumers to LOL Surprise™ brand with our greenre formats!” Keith emphasizes.
About greenre Brand
greenre is a manufacturer and consumer brand that specializes in licensed and private label stationery, activity, craft, back to school, novelty, office, and select home products. Different by Eco-Design. Environmentally conscious by choice. We share the best-in-class brand licensees producing North American products for mass retail.
Our consumer products are part of our growing sustainable and circular economy offering. Our products are made of recycled, natural materials, recyclables, non-toxic, new age biopolymers.
We consider the implications at every stage of our products, and each item has a targeted attribute that focuses on making the product more environmentally conscious. We believe when consumers are given the opportunity to make environmentally conscious choices, without giving up quality or value, they will seek out greenre products to meet their needs.
About MGA Entertainment
MGA Entertainment, Inc., a consumer entertainment products company headquartered in Chatsworth, California creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award winning brands such as L.O.L. Surprise!™, Little Tikes®, Secret Crush, Tobi™ Robot Smartwatch, Rainbow High™, Poopsie Slime Surprise!™, Sing-a-Long Lilly and Ami, Rescue Tales™, VIRO Rides™, Na! Na! Na! Surprise™ and Zapf Creation®.
Visit us at www.mgae.com.
President & CEO
1995947 Ontario Inc. / greenre Brand Office: 613-822-3324