Canadian brand of INProduction Licensing, greenre is excited to announce its multi-year licensing agreement with global entertainment company Warner Bros. Consumer Products.
May 12th, 2021 — Ottawa
greenre — the Canadian brand of INProduction Licensing — is excited to announce its multi-year licensing agreement with global entertainment company Warner Bros. Consumer Products. greenre products range from activity, craft, and novelty to stationery, back-to-school, and select home products. Our environmentally conscious products consist of recycled, natural materials, recyclables, non-toxic, bio-fibers, and new-age biopolymers.
Warner Bros. Consumer Products (WBCP) extends the studio’s robust portfolio of entertainment brands and franchises into the lives of fans globally. WBCP partners with best-in-class licensees worldwide on leading ranges of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Batman, Super Man, Wonder Woman, Wizarding Worlds, Looney Tunes, and much more.
Keith Loiselle, CEO of greenre, says, “Warner Bros. is an outstanding entertainment company and a global leader in the creation, production, and distribution of all forms of entertainment. The studio is home to one of the most successful brand collections globally and stands at the forefront of every aspect of entertainment and trend. We could not be more thrilled to be developing more sustainable options with these brands.
The environment is a priority not only for North American customers but globally. It is important to include children in this change by educating them about the climate and making better environmental choices. Green consumption is environmentally responsible behaviour.”
greenre products will be available at Walmart, Walmart.ca, Indigo.ca, Indigo, Costco, and Rexall starting in late spring and leading to the fall. Find more information at www.greenre.eco
About greenre Brand
greenre is a manufacturer and consumer brand specializing in licensed and private label stationery, activity, craft, back to school, novelty, office, and select home products. Different by Eco-Design. Environmentally conscious by choice. We share the best-in-class brand licensees producing North American products for mass retail.
Our consumer products are part of our growing sustainable and circular economy offering. Our products consist of recycled, natural materials, recyclables, non-toxic, new-age biopolymers.
We consider the implications at every stage of our products, and each item has a targeted attribute that focuses on making the product more environmentally conscious. When consumers can make environmentally conscious choices without giving up quality or value, they will seek out greenre products to meet their needs.
Keith H Loiselle